It’s our round: Poetic License bottles Rubb Gin

In late 2020, Rubb partnered with Poetic License Distillery for an exciting—and delicious—project: Rubb Gin.

We chose Poetic License, as supporting a local distillery was our top priority. Poetic License was a perfect fit as its distillery is right on Roker’s beautiful coastline, close to Rubb’s Team Valley headquarters. With Rubb’s trident logo, we share this affinity to the sea; our customers also know how well our buildings protect from salty sea spray and violent storms!

Poetic License distil several flavours—from Strawberry & Cream to Tutti Frutti—but we opted for their Northern Dry Gin as a nod to our North East heritage. Poetic License provided the following tasting notes:

A big punch of juniper that is finely balanced with green cardamom for a warm and spicy flavour. With undertones of lemon and eucalyptus, the inclusion of Persian lime intensifies the citrus feel while adding a note of perfume. As for the other botanicals… well, that’s our secret for now.

All of Poetic License’s gins are distilled on site in a still they’ve affectionately named Gracie. She’s different from traditional pot stills, as Poetic License chose a modern 500 litre column still for their operation. They employ her six plates to purify the alcohol, which means they can also make pure, smooth vodkas in addition to their gin. Perhaps next year we’ll be talking about our Rubb Vodka…?

Although the distillery has a cutting-edge still, Poetic License still use traditional, labour-intensive production methods such as hand-crushing ingredients. This ensures a high-quality spirit which they’re proud to put their name to. Rubb shares this commitment to quality, and wholly agrees that cutting corners can never result in a product we’d put our name to.

Distillery Manager Lee Gowland had this to say: “Working with Rubb has been great as a collaboration with another north east business. It’s a great opportunity to work with another business from a completely different sector and create something great for them and their group.”

Rubb will be taking some bottles of Rubb Gin to the events we attend this year, so please let us know if you’d like one. We’ve got a feeling we’ll run out fast so head over to our booth early to avoid disappointment! Poetic License also have a fantastic selection on their online shop if our taste gets you hooked.