What does ‘click and collect’ mean for warehouse storage?

2021’s online consumer expects fast, free, and trackable delivery, as per Amazon Prime.

Faced with these expectations, many large retailers are stepping up to the mark to provide this service for their customers. As a result, traditional logistics hot spots are expanding into urban areas to meet the demand of next-day delivery.  

Although new pockets of warehouse storage are appearing throughout the country, established main warehouses are not seeing any less use. This may seem curious in the context of the high street decline, but there is one clear cause: click and collect.

Click and collect is the response of retailers whose profits have slowly been eroded by free online delivery. The service is incentivised by being offered for free, while delivery costs are slowly rising on the whole. Click and collect is the method of choice for retailers as it allows them to utilise existing logistics instead of levying additional delivery costs. It also ensures shoppers visit them in-store, potentially leading to more impulse sales. Many consumers prefer this method, as it allows them to pick up packages outside of work hours, avoiding the hassle of missed deliveries.

No matter how much click and collect eats into traditional deliveries, the case for increased warehouse storage remains strong. Whichever way shoppers choose to receive their goods, the fact remains that they will need warehouse storage, whether it be urban or traditional.

ProLogis stated that for every €1 billion increase in online sales, an additional 72,000m2 of warehouse storage is required.

With warehouse storage constantly requiring expansion, adaptability and future-proofing should be at the forefront of any perspective warehouse. Rubb prides itself in the adaptability of its fabric structures. Whole Rubb projects can be relocated, expanded, dismantled and stored or even sold to new users. Rubb’s fabric structures represent a stable investment and an ideal solution to the UK’s expanding warehouse requirements.